Free tools that show how things work
Check your website in 30 seconds, build a price estimate, or try SEO, ads, analytics and design hands on. Everything is free, needs no sign-up and runs in your browser.
- 17 toolsall free
- No sign-upno email needed
- In your browsernothing to install
All free tools
Small, interactive tools that show how things work, instead of telling you. Most live inside our guides, right next to the explanation. Filter by what you want to do.
- Check your website
Site X-ray
Speed, SEO and accessibility of any website, with the three changes that matter most.
WebsitesAbout 30 seconds - Check your website
Format check
Drag a headline, logo and sticker until they show in stories, reels, the feed and the grid.
Social media2 minutes - Plan and budget
Estimate builder
Pick what you need and see a price range for your project before you talk to anyone.
Pricing2 minutes - Plan and budget
Workshop planner
Choose modules for your team and get a day plan with breaks, ready to send.
Workshops1 minute - Plan and budget
Business model canvas
Sort ten notes about a small business into the nine blocks of a canvas.
Strategy3 minutes - Look something up
Learning path finder
Answer two questions and get three guides to read, in the right order.
Learn30 seconds - Look something up
Glossary
Seventy-four website and marketing words, each explained in a sentence or two.
LearnAny time - Practise a skill
Search intent sorter
Guess what people want behind eight real-looking searches, and see which page wins.
SEO2 minutes - Practise a skill
Search Console reader
Read a Performance report with example data and find the quick wins.
SEO3 minutes - Practise a skill
GA4 event tracker
Click around a small website and watch Google Analytics count every step.
Analytics2 minutes - Practise a skill
Ad auction
Change your bid and ad quality and see who wins the top spot, and what they pay.
Google Ads2 minutes - Practise a skill
Spot the UX mistakes
Find six small design mistakes on a booking screen, then see the fixed version.
Design3 minutes - Practise a skill
What controls what
Tap any part of a WordPress website to see where you change it in the admin.
WordPress2 minutes - Practise a skill
Container editor
Lay out an Elementor container for desktop, tablet and mobile, and complete three goals.
Elementor3 minutes - Practise a skill
Order journey
Send a WooCommerce order through payments, shipping and refunds, and watch stock and emails.
Online shops2 minutes - Practise a skill
Page load journey
Follow one page view from the phone to the server and back, with HTTPS, caching and a CDN.
Hosting1 minute - Practise a skill
Exposure simulator
Balance aperture, shutter speed and ISO to take three different photos.
Photo2 minutes
Questions about our tools
Are the tools really free?
Yes. There is no sign-up, no email needed and no limit from us. Use them as often as you like.
Do you store what I type into the tools?
No. The tools run in your browser. Site X-ray sends your address to Google PageSpeed Insights to run the scan, and we only see results you choose to send us.
Can I use the tools with my team or in a class?
Yes, please do. Share the link to any tool. If you want a guided session, see our workshops.
Will you add more tools?
Yes, as we build them. If there is something you would like to see, email us.
Want a person to look at your website?
Send us your address. We look at it through your customers' eyes and come back with first ideas.