A new business
Start with a logo that looks established.
Logo design people remember
A logo designed for your business, tested from a tiny browser icon to a shop sign. Research first, three concepts to choose from, refinements with you and every file you will ever need.
- Three conceptsto choose from
- Testedsmall and large
- Every fileweb, print and social
Who it is for
For businesses that need a logo people recognise at a glance.
An outdated logo
Keep what people recognise and make it work today.
A logo that does not scale
It looks fine on paper, but not as an app icon or on a sign.
What is included
From the first sketch to every file in the right format. Hover or tap any item to see the details.
- Competitor logos reviewed
- What your customers expect
- Where you can stand out
- Different ideas
- Shown in real use
- Explained, not just shown
- Rounds of feedback
- Details perfected
- Your approval at each step
- Main, short and icon
- Horizontal and stacked
- Favicon and app icon
- Full colour
- Black and white
- One colour for print
- Tiny sizes
- Light and dark backgrounds
- Print, embroidery and signs
- SVG, PNG and PDF
- For web, print and social media
- Organised and named
- Clear space and minimum size
- Colours and codes
- Do and do not
Will your logo work everywhere?
A logo has to work as a tiny icon and on a two-metre sign. Switch between two sample logos and see which one survives. Sample logos for a fictional roaster.
Browser tab16 px
Phone icon60 px
Shop sign2 metres
Coffee cupPrinted
Embroidered shirtStitched
Dark backgroundNight mode
How a logo project runs
Your quote shows the exact dates.
- Step 1
Brief
Your business, customers and what you like.
- Step 2
Research
Your market and competitors.
- Step 3
Three concepts
Three directions, shown in real use.
- Step 4
Refine
We refine the one you choose.
- Step 5
Files
Every version and file, with a mini guide.
Why a logo with us
- Designed to scaleTested from tiny icons to big signs.
- Three real choicesDifferent ideas, not three of the same.
- Ready to useEvery file you need, named and organised.
- Yours to keepThe logo is yours once the project is paid.
Questions about logo design
How many concepts do I get?
Three different directions. You choose one and we refine it with you.
Which files do I get?
SVG, PNG and PDF in colour, black and white and one colour, with horizontal, stacked and icon versions, plus a favicon.
Can you refresh my existing logo?
Yes. We keep what people already recognise and make it work at every size.
Do I need full branding instead?
If you also need colours, fonts and rules for everything else, yes. See branding.
Who owns the logo?
You do. The logo and all files are yours once the project is paid.
Start your logo
Send us your website address, or a few words about your business. We come back with questions and first ideas.