Posting without a plan
Something every week, but no idea what works.
Content strategy: what to publish, and why
Topics, keywords, an editorial calendar and the right formats for your website, blog, social media and email. A clear plan, so every piece you publish brings you closer to a customer.
- Topicsfrom real searches
- Calendarmonths planned ahead
- Every channelwebsite, social and email
Who it is for
For businesses that publish content, or know they should, but without a plan.
A blog nobody reads
Articles that bring no visitors from Google.
Starting from zero
You want content, but do not know where to begin.
What is included
A plan you can follow, built on what your customers really search. Hover or tap any item to see the details.
- Customer profiles
- Clear goals
- What success looks like
- Pages and posts reviewed
- Top performers found
- Gaps and duplicates
- Search demand
- Questions and topics
- Where you can win
- Main topics
- Supporting articles
- Internal links planned
- Months planned ahead
- Seasons and campaigns
- Shared with your team
- Articles and guides
- Video and reels
- Emails and posts
- Article to posts
- Video to clips
- Guide to email series
- Traffic and leads per piece
- Monthly review
- Plan adjusted
One topic, a month of content
A good plan starts with one topic your customers care about, then answers every question around it. Tap a question to see why it is in the plan, then choose channels and watch the month fill up. Example plans with example search numbers.
Main topic
- Searches a month
- Best format
- Discover
- Compare
- Decide
- Keep
0pieces this month from one topic
How a content strategy project runs
Your quote shows the exact dates.
- Step 1
Goals and audience
Who you want to reach and why.
- Step 2
Audit and research
Your content, competitors and searches.
- Step 3
Topics
Main topics and the questions around them.
- Step 4
Calendar
What goes out, where and when.
- Step 5
Publish and review
We create it with you, then measure and adjust.
Why a content plan with us
- Based on real searchesTopics people look for, not guesses.
- We can make it tooWriters, designers, photographers and video in one team.
- Every channel togetherWebsite, social and email in one plan.
- MeasuredYou see what each piece brings.
Questions about content strategy
What is a content strategy?
A plan for what to publish, where, when and why, based on your goals and what your customers search for.
Do you also create the content?
Yes, if you want. Our team writes, designs, shoots and edits. See copywriting and video production.
How far ahead do you plan?
Usually three months in detail, with main topics for the whole year.
How is this different from SEO?
SEO makes sure you can be found. Content strategy decides what to say and on which channel. They work best together. See SEO.
Can my team follow the plan?
Yes. The calendar and briefs are written so your team can create content too.
Plan your content
Send us your website address and where you post today. We come back with first topic ideas.