A new website
Copy written with the design, not squeezed in afterwards.
Website copywriting that sells
Words for websites, online stores and blogs, in English and Croatian. Written for your customers first and for Google too, so people find you, understand you in seconds and get in touch.
- From €50a month
- English and Croatiannative writers
- SEO built infrom the first draft
Who it is for
For businesses whose website should do more of the selling.
Visitors who leave
People arrive, read a line and go back to Google.
A store with hundreds of products
Product texts that are unique, helpful and found on Google.
What is included
Every word on your site, written to be read, found and acted on. Hover or tap any item to see the details.
- Headlines that hook
- Clear service pages
- Calls to action that work
- One message
- Benefits before features
- Answers to objections
- Unique for every product
- Category pages
- Sizes, care and details
- Topics from real searches
- Expert, useful content
- Internal links to services
- Keyword research
- Titles and meta descriptions
- Headings in the right order
- Voice guidelines
- Words to use and avoid
- Examples for your team
- Native writers
- Local keywords
- Adapted, not translated
- Subject lines that get opened
- Captions for posts
- Ad headlines to test
Before and after
Most website copy talks about the company. Good copy talks to the customer. Tap a highlight to see what is wrong, then pick a tone and watch it rewritten. Sample texts for fictional businesses.
Tone
BeforeSample Cleaning, homepage
We are a leading provider of innovative, synergy-driven cleaning solutions, committed to excellence since 2009, offering a comprehensive portfolio of services for residential and commercial clients.
BeforeLarkspur hand grinder, product page
This state-of-the-art grinder utilises premium-grade stainless steel burrs which facilitate the achievement of a highly consistent grind across a wide range of brewing methods.
BeforeSample Bakery, about page
Founded in 1998, our company has grown significantly and continues to strive to deliver high-quality bakery products that meet the needs of our valued customers.
AfterFriendly tone
Long words
Words per sentence
Empty phrases
Clarity score
How a copy project runs
A few pages can be ready within a week. Your quote shows the exact dates.
- Step 1
Brief
Your business, customers and what makes you different.
- Step 2
Research
Keywords, competitors and the questions people ask.
- Step 3
First draft
Written in your voice, with SEO built in.
- Step 4
Edits
You comment, we refine until it is right.
- Step 5
Published
Ready to paste, or published on your site by us.
Why copy with us
- Written for people firstClear words that make customers act.
- Found on GoogleSEO is part of every text, not added later.
- Two languagesNative English and Croatian writers.
- Design and copy togetherWords that fit the page they live on.
Questions about copywriting
What does the €50 a month cover?
That is where ongoing copywriting starts, for example regular blog articles or product texts. One-off projects like a full website get a fixed quote.
Do you write in my brand voice?
Yes. We learn how you talk to customers, or create a tone of voice with you if you do not have one.
Is the copy optimised for Google?
Yes. Every text starts with keyword research and includes titles, meta descriptions and headings. See SEO.
Do you translate my existing texts?
We adapt them, which is better than a direct translation. The text is rewritten for the language and for local searches.
Do you use AI to write?
We may use tools for research, but every text is written, checked and edited by a person who knows your business.
Who owns the texts?
You do, once they are paid.
Let us rewrite your homepage
Send us your website address. We read your homepage and show you what we would change first.