Something new to announce
A launch, an opening, an award or a partnership.
PR and communications that get you noticed
PR articles, press releases, media relations and crisis communication. We find the story in your business, write it the way journalists need it and help you stay calm when something goes wrong.
- Press releaseswritten to be published
- Media relationsthe right journalists
- Crisis helpcalm and fast
Who it is for
For businesses with news worth telling, or a moment that needs careful words.
Wanting more trust
Being in the news builds trust that ads cannot buy.
A difficult moment
Something went wrong, and people are talking.
What is included
From finding the story to the coverage report. Hover or tap any item to see the details.
- News angles
- Local and industry hooks
- Timing
- Clear headline and lead
- Quotes and facts
- Photos included
- Portals and magazines
- Industry media
- Written in your voice
- Media lists
- Personal pitches
- Follow-up
- Key messages
- Practice questions
- Media training
- Fast first statement
- Who says what
- Follow-up and lessons
- Company facts
- Logos and photos
- Bios and contacts
- Articles and mentions
- Reach and links
- What worked
What makes a journalist say yes
Journalists get hundreds of press releases a week. Pick a story, add the things they look for and watch the release, and its chances, improve. A fictional company and an example release.
Story
Chance a journalist uses it
How a PR campaign runs
A press release can go out within days. Your quote shows the exact dates.
- Step 1
Story
What is news, and who cares about it.
- Step 2
Write
Release, quotes, photos and press kit.
- Step 3
Pitch
Sent personally to the right journalists.
- Step 4
Follow up
Answers, interviews and extra material.
- Step 5
Report
Coverage, reach and what to do next.
Why PR with us
- Stories, not advertsReleases journalists can actually publish.
- Photos and video in-houseMedia-ready material from our own team.
- Calm in a crisisClear steps and the right words, fast.
- HonestWe never promise coverage we cannot control.
Questions about PR
Can you guarantee coverage?
No one honestly can. Journalists decide what they publish. We give your story the best possible chance and tell you what to expect.
What is the difference between a PR article and a press release?
A press release is sent to journalists, who decide whether to write about it. A PR article is published directly, often as paid content on a portal or magazine.
Do you work with media outside Croatia?
Yes. We write in English and Croatian and can pitch regional and international media.
What should we do if something goes wrong?
Call us. In a crisis, a fast, honest and calm first statement matters most. We help you prepare it and plan what comes next.
Can you also manage our reviews?
Yes. See online reputation.
Tell us your story
Send us a few words about your news, or the situation you are in. We come back quickly with first thoughts.