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Market research before you spend

Market size, customers, pricing, Google search demand and surveys. Know who will buy, when, and at what price, before you invest in a product, a store or a new market.

  • Search demandwhat people really look for
  • Surveysreal answers from real people
  • Pricingwhat people would pay

Who it is for

For anyone about to invest time or money in something new.

A new business or product

Check the idea before you build it.

A new market or city

See if what works here will work there.

Prices you are not sure about

Find the price people accept.

What is included

The facts you need to decide, in plain language. Hover or tap any item to see the details.

    • Customers and value
    • Growth and trends
    • Local or international
    • Needs and problems
    • How they decide
    • Where to reach them
    • Monthly searches
    • Seasons and trends
    • Questions people ask
    • Questions written for you
    • Online or in person
    • Results analysed
    • What they really think
    • Words they use
    • Ideas you did not expect
    • Price ranges tested
    • Competitor prices
    • The sweet spot
    • Who they are
    • What they charge
    • Where they are weak
    • Clear charts
    • Plain language
    • Recommended next steps

Is there demand?

Research answers two questions before you spend: when do people look for it, and what will they pay? Pick an idea, hover the months and move the price. Example data for fictional ideas.

Google searches by month

Example monthly searches

What people would pay

    How a research project runs

    Most projects take a few weeks. Your quote shows the exact dates.

    1. Step 1

      Questions

      What you need to know to decide.

    2. Step 2

      Desk research

      Market data, searches and competitors.

    3. Step 3

      Surveys and interviews

      Answers from real people.

    4. Step 4

      Analysis

      What the numbers mean.

    5. Step 5

      Report

      Findings and next steps, presented to you.

    Why research with us

    • Answers, not just dataEvery finding comes with what to do next.
    • Search data includedWhat people really look for, not only what they say.
    • We can act on itStrategy, website and marketing from the same team.
    • Plain languageCharts and findings everyone understands.

    Questions about market research

    How much research do I need?

    It depends on the decision. A small check of search demand and competitors can be enough. A bigger investment deserves surveys and interviews too.

    Who answers the surveys?

    People from your target group. We find them through your customers, social media, panels or in person.

    Can you research a market outside Croatia?

    Yes. We can research markets across Europe and beyond, in English and Croatian.

    What do I get at the end?

    A clear report with charts, findings and recommended next steps, presented to you.

    What comes after the research?

    If you want, a plan to act on it. See digital strategy.

    Test your idea

    Send us a few words about your idea or market. We come back with the questions worth answering and a quote.